When engaging in professional advertising, counselors should:

When engaging in professional advertising, it is essential for counselors to disclose adequate information for informed consumer choices. This aligns with the ethical standards set forth in the ACA Code of Ethics, which emphasizes transparency and honesty in professional relationships. Providing sufficient information allows potential clients to make educated decisions about whether to seek counseling services from a particular professional.

Counselors have a responsibility to present their qualifications, services, and any potential risks involved adequately. This enables consumers to understand the qualifications of the counselor and the nature of the services offered, fostering trust and informed consent. By prioritizing the needs and rights of clients in this manner, counselors uphold ethical practices and contribute to the overall integrity of the profession.