In what manner should counselors strive to communicate with the public?

Counselors are expected to communicate with the public in a manner that is open, honest, and accurate. This aligns with the ethical standards set forth in the ACA Code of Ethics, which emphasize transparency and integrity in communication. By being open and honest, counselors not only build trust with clients and the community but also uphold the profession's credibility. Accurate information helps prevent misinformation and ensures that the public has a clear understanding of the services provided and the qualifications of the counselors.

This approach fosters a positive relationship between counselors and the community, encouraging informed decision-making among potential clients and promoting the value of counseling services. Adhering to these communication principles is essential for maintaining ethical standards and professionalism within the field.