In advertising and soliciting clients, counselors must ensure their credentials are:

Counselors must ensure that their credentials are accurate and not misleading in their advertising and solicitation of clients to maintain ethical standards and foster trust. Accurate representation of qualifications helps potential clients make informed decisions about the services they may seek. Misleading information, such as inflated qualifications or obscure credentials, can damage the profession's integrity and ultimately harm clients who rely on the counselor's expertise for support. This standard is emphasized in the ACA Code of Ethics, which aims to protect clients and ensure that counselors provide honest and transparent communications about their professional qualifications and services. By adhering to this principle, counselors uphold ethical practice and promote a culture of accountability within the profession.